Better Business Bureau

Mission and Vision
Vision
An ethical marketplace where buyers and sellers trust each other

Mission
BBB’s mission is to be the leader in advancing marketplace trust. We do this by

Setting standards for marketplace trust
Encouraging and supporting best practices by engaging with and educating consumers and businesses
Celebrating marketplace role models
Calling out and addressing substandard marketplace behavior
Creating a community of trustworthy businesses and charities
BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics, intent, and working toward a diverse, inclusive and equitable marketplace. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.

Standards for Trust

BBB Accreditation Standards